As the Coronavirus continues to force moviegoers to stay home, Sony Pictures has announced that they are releasing the summer blockbuster Bad Boys for Life, on March 31. The sequel will be made available to rent or purchase online.
Sony also confirmed that Bad Boys for Life, will be made available on VOD starting March 31, which will bring one of the year’s biggest hits home at the perfect time. Movie theaters across the globe are closed as an attempt to help stop the spread of the coronavirus. Because of that, people are stuck at home in search of entertainment. Studios have been doing their best to capitalize on the home video market, what with the global box office grinding to a halt.
While this particular release won’t do much to shake-up the relationship between studios and movie theaters, it does pile on to the number of recent releases coming to digital early amidst the COVID-19 pandemic. Universal Pictures announced they were releasing The Invisible Man, The Hunt and Emma on digital platforms for rent starting today for $20. Warner Bros. also announced that Birds of Prey, The Way Back and The Gentlemen would be released ahead of schedule.
Sony is also releasing Bloodshot and Dolittle on March 24. Sony is also releasing Sonic the Hedgehog earlier than expected on digital starting March 31, with Lionsgate dropping I Still Believe on March 27. Even Disney has followed suit, with dropping Frozen 2 on Disney+ ahead of its scheduled release. Pixar’s’ Onward dropped on digital platforms months early, with the animated flick arriving on Disney+ next month as well. The key difference here is that many of these movies never got a full shot at the box office. Bad Boys for Life, on the other hand, was an unexpectedly huge hit, grossing more than $400 million worldwide. Bad Boys 4 is already in early development.
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