Daniel Craig’s final outing as James Bond in “No Time to Die” has been pushed back from its scheduled April release to November, becoming the first Hollywood film to alter its global rollout because of the coronavirus outbreak. The 25th chapter in the spy franchise will begin its run Nov. 12 in the U.K. and Nov. 25 in the United States. It’s the first Hollywood blockbuster to alter its release date due to the virus.
MGM is releasing the title in North America under the United Artists Releasing, while it’s released internationally under Universal. Relocating a “tentpole” and restarting a massive marketing campaign that was already in full gear is a massive undertaking, but business insiders believe that hundreds of millions of dollars were at risk regarding the cinema blackout in China and a massive decline in moviegoing in markets where COVID-19 is a major concern, including South Korea, Italy, and Japan.
“No Time to Die” pushed back for better financial gains
MGM, Universal and Bond producers Michael Wilson and Barbara Broccoli released a joint statement saying that after evaluating the current global theatrical market, the release of “No Time to Die” will be pushed back until November 2020. Universal also announced that they are moving “Trolls World Tour” one week to the vacated U.S. date left by “No Time to Die.” The upcoming “Trolls” movie is now set for April 10.
“No Time to Die” is now opening during the massively lucrative Thanksgiving holiday in North America. Previous Bond films have also opened in November. The only other major Thanksgiving 2020 “tentpole” is “Godzilla vs. Kong,” which releases Nov. 20.
Hollywood is facing serious setbacks from coronavirus
Publicity events were canceled in China, South Korea, and Japan, when the coronavirus first started to spread, and “No Time to Die’s” release in China was pushed back to April 30. Earlier this week, a Bond fan blog, called on the studios to delay the film’s launch to put public health above release schedules.
Bond films draw a major portion of their profits from global markets. Their last film, “Spectre,” made more than $679 million globally in 2015, with $84 million of that coming from China’s box office. Hollywood has already been affected by the coronavirus outbreak. Last week, Paramount was forced to stop production on the seventh “Mission Impossible” film, which was set to shoot in Venice, Italy. They also delayed the release of “Sonic the Hedgehog,” in China.